Building a Community-Centric Local Deals & Business Promotion Platform
Built a dual-sided marketplace with frictionless mobile coupon browsing for shoppers and a streamlined vendor SaaS dashboard for local businesses to publish promotions without sign-up barriers.
Tech Stack
Project Overview
The client set out to bridge the gap between budget-conscious consumers and local businesses struggling with high advertising costs. The platform features a mobile application for shoppers to find local coupons without printing, and a vendor dashboard for businesses to list services and promotions for free.
The Challenge
- Challenge 01
Enabling shoppers to browse and claim mobile coupons effortlessly without creating user accounts or printing physical vouchers.
- Challenge 02
Providing local businesses—a often non-technical audience—with a streamlined process to register, create web pages, and post live promotions in minutes.
- Challenge 03
Supporting businesses of all sizes from local salons to national retail brands with flexible geographic and category filtering.
Technical Implementation
Shopper-Centric Mobile Application
Developed the consumer-facing mobile experience prioritizing speed and accessibility. Implemented a no sign-up required flow allowing shoppers to instantly browse local deals by category. The architecture supported digital coupon redemption, eliminating physical printing and streamlining in-store checkout.
Streamlined Vendor Dashboard (SaaS)
Engineered a secure, web-based vendor portal with a simplified onboarding flow enabling business owners to sign up, input details, and publish their first deal within minutes. Backend logic handles dynamic offer updates for real-time promotion adjustments to drive immediate foot traffic.
Dynamic Data Architecture
Structured the database to efficiently categorize and serve location-based offers, rapidly querying and displaying the most relevant nearby deals whether users search for auto services, boutiques, or online businesses.
Key Achievements & Impact
- Impact 01
Launched a platform providing 100% free advertising for small businesses with an accessible digital storefront.
- Impact 02
The frictionless mobile coupon system connected shoppers with real local discounts, helping businesses drive repeat traffic and loyalty.
- Impact 03
Eliminating shopper sign-ups and simplifying vendor onboarding removed traditional barriers, accelerating adoption on both sides of the marketplace.
